I remember Bill Cosby was hired by new Coke as a celebrity spokesman.
Looking back, it’s likely the Cos had his own blend of new Coke for those special occasions.
I’m the guy in the corner at a house party meme...”They don’t know I’m a root beer guy.”
The whole thing was done to disguise the fact they swapped out sugar for high-fructose corn syrup ...
I’d swear of senior mgrs today must have read this case in business school as a “how to” guide......based on some of the idiotic decisions seen.
40 years ago today I was living it up as a recent high school grad.
Beautiful white 78 Camaro, super cool job, and a fun new gf.
New Coke was the last thing on my mind.
Wish I could go back.
Ahhh the summer of ‘85...
40 years later. I guess it’s time for the Cola Wars’ survivors to start creeping back out of the jungle.
i haven’t bought a coke product since their management told their corporate employees to ‘act less white’. racism cuts both ways and i do not knowingly patronize racist bigotry
Hearing someone asking for a New Coke is like someone saying give me a TAB or give me death.
All planned to introduce High-Fructose Corn Syrup to replace regular sugar.
Except of course it worked. That’s the thing people always ignore in this story. New Coke happened because Coke sales were dropping through the floor. Pepsi was on a path to beating them (and according to some charts already were). So they changed the recipe to something a lot more like Pepsi. And the rebellion happened. But in that rebellion people remembered the liked Coke. So Coke got to re-energize the brand with the Classic Coke marketing, sales went back up and all was well. So while New Coke itself failed without that failure you never get the Classic Coke revival that put them back to the top of the heap.