A sudden changeover from ICE to all-electric vehicles. Death may be coming, but premature for now.
https://www.autoblog.com/news/jaguar-europe-sales-decline
They will be fine short-term...Google is buying hundreds of their EV SUV’s...I saw them all over the Phoenix/Mesa/Scottsdale area when I was there recently:
“it appears to be one of the most unfathomable declines from a major brand in recent automotive history”
yep, “unfathomable”:
“the vast majority of Jag’s gas-fed models have been discontinued ... Without cars to sell, it figures that sales will fall off a cliff”
“Jaguar was almost universally panned when it revealed its new brand identity late last year. Everything – from the font to the logo, colors, and themes – were derided, and all bore little resemblance to the brand’s consistent look and feel up to that point. The initial rebrand had virtually no focus on cars, further alienating Jag loyalists, and phrases like “copy nothing” and “create exuberant” failed to strike a chord with gearheads in any meaningful way.”
[entire article looks to be genned by the world’s stupidest AI with zero input from human editors]