Witnesses report screams before the balloon plummeted. Some victims were thrown out mid-descent.
Another longer video showing “objects” falling to the ground
In Brazil, a hot air balloon caught fire and crashed in mid-flight Killing at least 8
https://rumble.com/v6v4553-in-brazil-a-hot-air-balloon-caught-fire-and-crashed-in-mid-flight-killing-a.html