The Bud Lite fiasco showed the utter failure of corporate wokism. An il conceived social media stunt featuring a female impersonator pushing Bud Lite cost AB InBev as much as a billion dollars in sales and knocked Bud Lite from being the number one selling beer in the US.
How'd it ever get there in the first place? Didn't those guys know that Real Men don't drink Lite beer? Must'a been the ladies.