[HamiltonJay]

I don’t think being woke has hurt Nike as much as short sightedness.

“ Hoka, Brooks, and Saucony are all gaining sales in the athletic sneaker industry after spending millions of dollars on branding deals with running clubs and community events.

Nike, which has cut back on small-scale sponsorships, has been shedding market share to the upstart competitors.”

I’m not defending their woke stupidity, but why you would ever abandon your core like they demonstrably did above shows they read too much of their own press.

I also think personally they are just too expensive as a brand. Sure your high end stuff might have enough differentiation in it to justify its price but for someone just looking for a shoe or some gym shorts or shirt, there is absolutely no reason to be spending a premium just to have a name in a basic commodity product

[TheThirdRuffian]

Hoka just makes a better shoe than Nike.

[Ditto]

My problem with Nike and lots of other brands is their oversized logos displayed all over the product. I’m not a freaking billboard, and if they want me to be one, then they should pay me for wearing their crap not me paying them to wear it.

Just my two cents.

[dragnet2]

Go woke, go broke