The Lady is selling "herself" to Bledsoe as the spiritual awakening to the age of the eternal Feminine.
It's a lie, of course, but that's still the marketing plan.
The Lady is the emissary of the ‘god’ of the book, UFO of God. As Hathor she was the consort of the Sun god Ra. I believe the plan is the reinstatement of the sun god. From ancient times, Satan, the master deceiver, substituted sun worship for worship of the Creator. Now he will return as the Sun God and be worshipped by all mankind.