[BenLurkin]

Taco Bell’s inability to gain traction in Mexico was chalked up to pricing issues and a perceived lack of authenticity, including menu items that didn’t translate especially well.

Over-priced gunk.

[Jeff Chandler]

Taco Bell, while fine in a pinch, in my opinion is very low quality food. There is no way they can compete in Mexico, where delicious food can be had for cheap.

I don’t know about Chipotle, since I’m not a customer, but I believe they serve “New Mexico” style food, which is almost certainly better quality than Taco Bell, and might lend itself to clever promotion.