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Executive Who Nearly Destroyed Bud Light Into Nonexistence Now Works For LIV Golf In ‘Huge Win For PGA’
Daily Caller ^

Posted on 04/10/2025 6:08:38 AM PDT by Tench_Coxe

Alissa Gordon Heinerscheid: you may have heard of her.

If not, she’s the executive who nearly destroyed Bud Light with her asinine marketing tactics. From August 2022 to November 2023, she was the vice president of the beer brand, working under its parent company, AB InBev. And, as you probably know, things were disastrous.

(snip)

Yeah, it was pretty bad but, for some reason, Heinerscheid managed to find another sweet gig — one that’s going to make the PGA very, very happy. She’s now found herself in Team Business Operations for LIV Golf. Yes, LIV Golf, the Saudi-backed golf circuit which is currently in the middle of a heated rivalry with the Tour.

(Excerpt) Read more at dailycaller.com ...


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To: ProtectOurFreedom

Is that a meme, or for real?


21 posted on 04/10/2025 7:28:20 AM PDT by Tench_Coxe (The woke were surprised by the reaction to the Bud Light fiasco. May there be many more surprises)
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To: Tench_Coxe
Yeah, it was pretty bad but, for some reason, Heinerscheid managed to find another sweet gig — one that’s going to make the PGA very, very happy. She’s now found herself in Team Business Operations for LIV Golf. Yes, LIV Golf, the Saudi-backed golf circuit which is currently in the middle of a heated rivalry with the Tour.

How did sultan mohamed-mohamed get tricked into this freak and when he finds out who she is, the sword of allah will come down with vicious wrath.

I don't even know if there is a sultan m-m, but there is some one over there with a sword, or at least an AK-47.

22 posted on 04/10/2025 7:31:45 AM PDT by USS Alaska (NUKE THE MOOSELIMB TERRORIST SAVAGES)
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To: ProtectOurFreedom

One thing Dylan M. has going for him - no visible tattoos, at least I don’t recall seeing any in the pictures I’ve seen (very few, I might add).


23 posted on 04/10/2025 7:36:13 AM PDT by Disambiguator
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To: Tench_Coxe

“meme, or for real?”

Hard to tell, isn’t it? It was posted here own FR yesterday. I don’t find the image on the web.

I’d guess about 99% fake. What do you think?


24 posted on 04/10/2025 7:59:32 AM PDT by ProtectOurFreedom (Don't be a "PANICAN" or a "PANICRAT")
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To: ProtectOurFreedom

I’d say fake. But given the whacked out environment, it wouldn’t surprise me in the least if it turned out to be real.


25 posted on 04/10/2025 8:08:26 AM PDT by Tench_Coxe (The woke were surprised by the reaction to the Bud Light fiasco. May there be many more surprises)
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To: Ahithophel

I thought this was a Babylon Bee headline.


26 posted on 04/10/2025 8:10:57 AM PDT by PfromHoGro (Orwell was optimistic.)
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To: Tench_Coxe

“But given the whacked out environment, it wouldn’t surprise me in the least if it turned out to be real.”

No kidding.

The irony is she set out to destroy the “fratty” image of Bud Light. Now she works in “fratty” golf. Why would any organization bring on a person dedicated to destroying you?


27 posted on 04/10/2025 8:18:02 AM PDT by ProtectOurFreedom (Don't be a "PANICAN" or a "PANICRAT")
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To: Tench_Coxe

The Saudis can keep LIV Golf going for a long time by simply throwing cash at it. But if anyone can come up with an idea so dmmb that it could bankrupt Saudi Arabia, it is probably Alissa Gordon Heinerscheid.


28 posted on 04/10/2025 8:18:56 AM PDT by CommerceComet (Re-elect Donald Trump - AGAIN)
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To: Tench_Coxe

Maybe Alisha H. should get together with actress Rachael Z., the “star” of the latest Snow White.
They can form a partnership a hit squad of sorts,called “Demolition Derby”.


29 posted on 04/10/2025 10:54:28 AM PDT by lee martell
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To: j.havenfarm

You can just *smell* the WalMart on ‘em.


30 posted on 04/10/2025 11:51:41 AM PDT by sauropod (Make sure Satan has to climb over a lot of Scripture to get to you. John MacArthur Ne supra crepidam)
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