Are you saying that if I lived on Dothan, Al, and ordered plow from England, I had to go to New York to receive it from the ship and then pay the tariff to those damn Yankees?
I'm saying the owner of the goods has to pay a customs/treasury agent cash when the goods land in the country. The owner of the goods then has to either try to pass on all the cost to the customer when the goods are sold (which he almost certainly cannot) or has to eat most of the tax costs himself. The customer doesn't pay the tariff directly. There isn't a line item (unless you're like VW which thinks adding a sticker to their cars saying how much is the tariff will matter to the customer). The customer just notices the prices for goods are higher. So he buys less of them or he buys from domestic producers instead....who invariably take the opportunity to raise their prices some too.
The owner of the imported goods sees his margins squeezed and his sales decline.