A great example is boob jobs and lasik eye surgery. Both cosmetic (not paid for by insurance), and the prices have actually dropped over the years due to competition. Like the market is supposed to work.
Yeah, but laser boob surgery stays stubbornly expensive.
That’s a great contrast.
Although I wouldn’t say that Lasik eye surgery is purely cosmetic, it still serves your example well. If insurance doesn’t cover it, the eye surgery clinics wouldn’t need to lower their rates to compete with other clinics. They’d just send the $67,000 bill to medicare or anthem or bluecross and everyone thinks they are happy. The healthcare consumer is too dumb or too oblivious to realize that’s why their rates are going up every year. But if you quote $67,000 for Lasik to the guy working at the local oil change shop, he is walking out the front door.