A Race Car runs best right before the engine blows (no pun intended). We may be in the final throes of this $hit. Time to pop the whoopie cushion.
These korporations aren't going broke because they're going woke. They're already going broke and are going woke in an attempt to squeeze any remaining dollars they can out of it.
2008 was the peak year of sales for Bud Light and sales had been in decline since then which was why they brought in the marketing company who reached out to "social media influencer" Dylan Mulvaney. At that point, they'd take anything they could get from a dying brand.