“Disney is anticipating an anti-woke backlash against its Snow
White reboot and reduced the media schedule drastically.
There’s the highly unusual step not to host a London “premiere.”
And they are thankfully minimizing the amount of press questions box-office poison star Rachel Zegler gets”
Yep, that and marketing costs rule of thumb is 50% of the production cost.
Disney is scaling back marketing thinking it’s throwing good money after bad. Letting Zegler lose would be doubling down on stupidity, but don’t underestimate Disney.
DAC21 posted-——marketing costs are about 50% of production costs.
So Disney scaling back S/W marketing knows it’s throwing good money after bad.
Gagging Zeigler is a must ...... or they’d be doubling down on stupidity...
......but don’t underestimate Disney.