I lived and worked in Georgia for four years (Columbus). The Falcons are an after thought. The day day after the biggest choke in SB history it was business as usual. If your fan base cannot carry 100 miles away in-state, you have issues.
It’s the same for all the southern NFL franchises, most of the people in those areas moved from somewhere else, and still root for the those teams, like me, here in Dallas, but a Detroit Lions fan.