Article is right on but there’s more. Those ‘messages’ have a lot to do with the wussification. Think ‘End Racism/Choose Love.
Look at the ads during the Saturday games (college). Gone are the days of commercials marketing their products in a way that presents buying the product makes you more masculine. Now the men in the commercials are effeminate and stupid. The sideline reporterettes add a pantsuit mentality to the game.