I don’t trust most of the US media but I don’t trust anything coming from Russian sources.
In Russia, those "incentives" are quite clear.
In the US, the Left has been much more clever:
a) fill media institutions with the indoctrinated, who do not think their job is to report the truth, but to support a leftist narrative. Many of them are so indoctrinated they do not even understand they are lying: they literally think that's their job;
b) any honest one who thinks he should report the facts or both sides of an argument is ostracized, demoted, or fired;
The Left and the oligarchs in the West have discovered that you don't need anything as crude as the FSB to generate constant propaganda: just create a monoculture in media institutions and corrupt the goals by changing them from truth to providing political support.
The oligarchs go along because the destructive politics of personal identity removes left-wing pressure to improve conditions for the working class, and DEI imperatives are a handy tool for terrorizing white employees or getting rid of older, better paid white employees.