Ask Unilever.
Per Newsweak:
“The list of 2023’s most-woke companies that conservative shoppers might want to avoid if they wish to align their purchases with their values will probably surprise some people.
At the top of the list is Unilever, best known as the maker of Dove, Vaseline and other skin-care products, but also as the owner of ice-cream brand, Ben & Jerry’s, long known for embracing progressive causes.
But not making the Top 10 list at all are some of the brands that dominated news cycles in 2023 for their perceived wokeness, like Disney, Bud Light and Target”