"The NBA...ratings are down 48% in the last 12 years and they have fallen off a cliff this year and Adam Silver's solution is let's make the courts brighter...Go ask the Democrats. Be warned, once you detach from regular people in America, you will pay a price." - Colin Cowherd pic.twitter.com/V3wifBWu5a— Awful Announcing (@awfulannouncing) December 13, 2024
Star Power still drives sports. There are no marketable superstars in the NBA, LeBron has become a pariah.
Just look at the recent Mike Tyson fight for an example of how Star Power drives ratings.