“a rose by any other name still smells like a rose and a sewer by any other name still smells like a sewer”
I’m so glad that they want to ditch the word, “sustainable.” I am so sick of hearing that.
Sadly, it will probably work. The media and academia will use all the proper terms and within a year or so you won’t even hear the old vocab.
And notice how many of these new words are geared towards getting rid of a global issue and trying to make it a local one that people can relate to your easier.