Lets say you have a business and you and anyone does a google search on that business.
The first 10 pages of hits from that search are BS and often not even related to your company. A lot of the time the hits include negative press on your company or products.
Pay Google the proper fees and your company and products go right to the top of the search page and all the negative stuff gets pushed down to page 90 or so and buried.
They have been doing this for years and they are pros at this kind of stuff.
They are using the algorithms they have developed for this manipulation in politics, DEI propaganda and free speech suppression and manipulation to shape and control public opinion.
Getting search close to being right is a difficult business.
Alot of links are outdated. Many are redundant.
Getting a useful search result now often takes quite a bit of time.
Many searches using three words often only appear to give results based on two words.
After about 7 pages I try different search words.