Originally Star Wars main audience was nerdy boys and young men. That is who bought the Lego sets and other merchandise. Disney is producing products that cater to women and transexuals and turning off their core audience. I don’t think a software game with a female lead will be successful.
I don’t understand the pig headiness of converting what boys like to girl preferences. You don’t see them coming out with a male version of Little Women or male version of Barbie in the suburbs. Most young men think Star Wars is deader than a leisure suit.
It’s a video game. Why did they force everyone to play one female character? Couldn’t they allow the gamers to choose their own avatar, their attire, and their screen name?
I don’t know how successful this will be… like I said above this sounds like Han Solo’s storyline (a slickster who smuggles and owes money to the syndicate) but for some reason they are forcing a different character in the same slot and forcing players to be her. It would’ve been better if they let people choose their own avatars.
Boys cannot empathize with Female "Heroes." Boys want to imagine themselves as the hero, and if you make the hero female, you have just turned your core audience off to caring about what happens to your hero.