Witness the current race for senate.
A lying cheating outright criminal pencil neck who will say and do anything to win, vs a complacent, no feather ruffling "nice guy" thinking he has a chance, not willing to go on the offensive and call out the opponant for what he is.
Conservatives need to find someone willing to go all in, and not just call the bet.
And that “nice guy”, following CA GOP tradition, runs his campaign just aggressive enough to get in the top-two for the November election, then disappear.