Without the constant plugging / advertising it would be worth zilch
Do they need to determine a figure?
What usually happens is the Trustee will hire an auctioneer and sell all the assets at auction, things like real estate, personal property, and other tangible items will be sold at auction.
I doubt anyone would purchase the InfoWars name, if Alex Jones owned valuable production equipment, physical studios cameras, etc. where Infowars was produced that could worth some money.
Other things like accounts receivable, will be sold off as well usually for pennies on the dollar, the goal of the Trustee is to get the case resolved so everyone can move on.
The value figure for “Infowars”/”Free Speech Systems/”Prison Planet” was about $358K/year per BK court docs:
https://archive.org/details/gov.uscourts.txsb.457549/gov.uscourts.txsb.457549.89.0.pdf
Alex J. is requesting the switch fom BK Chapter 11 to BK Chapter 7...his business was not producing enough revenue for a successful “reorganization” with payments to the creditors, so now liquidation.