I have never seen or heard of a non meat product that wasn’t easily identifiable as non meat. Have you? The fact that it’s non meat is the main selling point of these products so I can’t imagine why they wouldn’t advertise as such.
Similar names, displayed along side the real product.
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In the case of the "GoodMeat Company" that is the opposite of what the manufacturer is saying...they advertise it as actual meat (which it is) albeit grown/cloned in a vessel. Not "veggie meat" or "soy meat" or "chemical meat", etc..