I agree with you there. It should not be forced. Objective good ideas don’t need forcing. Good ideas sell themselves.
Some people don’t have the money to maintain their vehicles, even if the costs are higher over the long-term because of that.
I include wise driving habits in maintenance.
You can get a lot more out of your brakes, tires, etc...
But maintenance costs are another reason I won’t own a hybrid or an EV.
We have friends and family who own them, and they all pay more for maintenance than we do.