How much is Ford losing on each EV the sell?
Probably a bunch, but last month Ford’s CEO, John Lawler, projected adjusted earnings before interest and taxes (EBIT) of $10 billion to $12 billion, adjusted free cash flow of $6 billion to $7 billion, and capital expenditures of $8 billion to $9.5 billion.
Bottom line: Ford can afford it.
Tesla took 18 years to make a profit from EVs. Ford will do it faster.