I think they package up everything that ISN’T selling in the grocery stores and send it to YOU.
Doesn't bother me, as long as it's of decent quality.
I know these food kit companies do try to market unmarketable products, to save costs, which I think is great. It's actually a mixture of fresh and "marginal" products. Good ratings, so I'll make up my mind after the first order. Got a deep discount for the first week.