It used to be against the law to print or advertise the alcohol content of beer (ABV or alcohol by volume). The regulators feared that beer companies would get into a marketing war over who makes weak beer or which has more alcohol. But now we have all these varieties, and substitute alcoholic seltzers. So now it’s allowed.
My neighbor is a party type guy. Always has people hanging out all times of day. He’s a good neighbor, not raucous parties just very social. So I came to bringing him a 30 pack once or twice a week to cover my share - plus he’s generous with his food too. He is more a wine drinker but his guests chug beers. They were bringing Coors light. I brought regular Coors and they asked why… my answer was that it’s the same price but has about 20% more alcohol.
The only lite beer I will ever drink is Yeugling.
Any other lite beer I have tried may as well be water.