Hey, maybe I should go buy Dunkin' Donuts and rebrand them as mine for 3-4x.
Back when I was a kid, there was a Folger’s commercial.
“We’ve switched the regular coffee in this high-priced coffee shop with Folger’s.”
Customers didn’t notice the difference.
It was either Mad Magazine or Cracked Magazine that took off on it, showing a high priced coffee shop. Folger’s comes and wants to switch coffee. Clerk says that the high-priced coffee already is Folger’s.