[blackdog]

In today’s genius corporate culture, a guy named Post, would never be allowed to manage anything at Kelloggs. Sends the wrong message.

[Dr. Sivana]

In today’s genius corporate culture, a guy named Post, would never be allowed to manage anything at Kelloggs. Sends the wrong message.

The irony is that Bill Post ripped off an announced product from the competitor Post called "Country Squares". Post had also worked for Keebler . . . everywhere except Post.

(from Wikipedia):In the early 1960s, Kellogg's biggest competitor, Post, invented a process for dehydrating food and enclosing it in foil to keep it fresh. Originally used for dog food, they were looking to expand their breakfast market and adapted the process to a new toaster-prepared breakfast pastry. Post announced its new product to the press in 1964 several months before they went to market, calling them "Country Squares".[5]

Because Post had revealed Country Squares before they were ready for the marketplace, Kellogg's rushed to develop their own version. They hired Bill Post,[6] a former Keebler employee, for the task and created their own breakfast pastry in just four months.

[21twelve]

Why are there Pop Tarts but no Mom Tarts!?
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Because of the pastryarchy....