Its called propaganda.
The Cuban Revolution was not only fought by armed rebels on the battlefield but also through the propaganda campaigns designed and orchestrated by Fidel Castro and his rebel comrades. Propaganda in Cuba during the revolution included Castro's use of personal interviews with journalists, radio broadcasts and publicity seeking operations that contributed significantly to the victory of the rebels over Fulgencio Batista's government and provided insight into the successful propaganda campaign established by Castro after gaining power
So? They are just words.
As if the MSM doesn’t engage in Propaganda 24/7.