Gematria is the ancient practice of coding numbers into letters, often to reveal meanings and connections that are not outwardly apparent. The coding of numeric values to letters/alphabets goes back at least as far as the 8th century BCE.
from myjewishlearning.com (not a link):
This system, developed by practitioners of Kabbalah (Jewish mysticism), derived from Greek influence and became a tool for interpreting biblical texts.
Currently, Gematria (using the English alphabet) and numerology are used to break down events and stories in the news - to reveal meanings and connections that are not obvious. The idea behind this is that news and events are scripted, and the numeric component is evidence of the scripting.
(To be clear, this is not the same thing as Biblical Gematria - which uses the Hebrew alphabet and is a complete field of its own, complex and mathematical).
The four base Gematria ciphers used are Ordinal, Reverse Ordinal, Reduction and Reverse Reduction. Ordinal counts letters A to Z, A = 1, Z = 26. In Reverse Ordinal, Z = 1, A = 26. The Reduction ciphers use numbers 1-9 only.
40 year-old Rachel Millwood
The incident happened Thursday around 7:40 p.m. at a laundromat in the 300 block of Atlanta Highway in Gainesville
This took place on February 1, or 2/1. The number 21 figures prominently in the history of Gainesville.
Gainesville was established as "Mule Camp Springs" by European-American settlers in the early 1800s. Less than three years after the organization of Hall County on December 15, 1818, Mule Camp Springs was renamed "Gainesville" on April 21, 1821
And finally, a link to another story about a "hatchet attack" in Gainesville (!) - Florida, on *November 22, 2022 (article date November 28, 2022)
https://www.wcjb.com/2022/11/28/victim-hatchet-attack-dies-after-murderer-arrested-gainesville/
The date numerology of November 22, 2022:
11 + 22 + 20 + 22 = 75. As seen above, the number 75 is the Reverse Reduction value of the three entries above mentioned in the GA attack.
According to the Pinellas County Sheriff’s Office, around 11:04 p.m. Lisa Ann Rogers was pronounced deceased at Bayfront Hospital
Pinellas County is an exact match in the Reduction ciphers to Atlanta Highway and Gainesville GA.
* The article date is Nov 28 (Monday), and doesn't specifically mention the date of the attack. It states, "On Tuesday, Rogers was rushed to the hospital.." So we have to figure it was the previous Tuesday, in this case, Nov 22.