UK mail website is filled with popup virus these days. It takes over my screen before I get into article.
UK Daily Mail’s real problem is its soft porn tempting sidebar. I usually avoid the site, yet it is often has informative stories that US media does not.
For ads, I find ublock-origin very effective overall:
https://chrome.google.com/webstore/detail/ublock-origin/cjpalhdlnbpafiamejdnhcphjbkeiagm
https://addons.mozilla.org/en-US/firefox/addon/ublock-origin/