23 million viewers, most for a streamed event in US history (whatever that means):
The US history piece is very important here. As noted in this web report, cricket streams draw millions more views then this game. This report puts the game at
11th place: 16.3 Million: (***with a BIG caveat and maybe should not be on the list): Nielsen says the NFL Wild Card game of the Chiefs and Dolphins on January13th, 2024, had an AMA of approximately 23 million viewers across Peacock, NBC stations in Miami and Kansas City, and on mobile with NFL+. But that number includes TV in two local markets. So the number I am using for this list is the 16.3 million concurrent devices for Peacock. However, the 16.3 million number does not include viewers who streamed the game via NFL+ and vMVPDs like YouTube TV. So the total number would be a little higher, and NBC Sports used the term concurrent devices, not AMA for Peacock, so it’s not a perfect apples-to-apples comparison to data from other events.
Not explained in the NBC press release is that I think the difference in concurrent and their claimed 23 million is their guess on how many total people were watching the streams.
All of the other streaming events that did better are Cricket matches, a 2018 eSports League Of Legends event and one soccer game.
Streaming of events is far more common in Asia.