—”Schkumbag Lab?!
Yeah, well whatever.”
Schaumburg Illinois is a large and successful suburb of Chicago.
...During this time, country singer Bob Atcher (”You Are My Sunshine”), who had become known on WLS’ National Barn Dance radio program, became the Schaumburg village president. He held that position until 1975.
In the 1970s, the tremendous growth that had taken place in the previous decade continued. By 1970, the village population had grown to 18,730.
https://en.wikipedia.org/wiki/Schaumburg,_Illinois
Country Bob did a hell of a job promoting and developing Schumburg in a very smart way.
They used to have a great deli my dad and brother would stop at when they went to auto auctions. My brother said they piled roast or corned beef about 6 inches high on a sandwich.