“What is the point?”
One of the use cases for craft like this is moving objects that are larger than road capacity. So you don’t have to have power lines disconnected, signage taken down and tie up traffic along the delivery route while it’s moved, which adds significant expense, not to mention the specialized equipment needed to not damage the roads. Some items that might need to be built in multiple pieces to be moved via road could be built whole and moved by airship.
Not to mention if the delivery location, or any point along a road-based route hasn’t sufficient roadways, or has an overpass or tunnel that can’t be moved, or is under storm damage. Some of the speed is mitigated by being able to travel point-to-point, plus moving large objects via road isn’t exactly a fast process either.
Can also loiter nearly indefinitely compared to a helo, which could have many uses for search/rescue or observation.
As always, much will depend on the overall capacity and, most importantly, the cost.
Does this have that kind of lift capacity?