[Morgana]

A lot need let go at AB but they have too much pride

[wildcard_redneck]

Anheuser Busch is getting what it deserves from spitting in the faces of its customers and the. refusing to apologize and back down.

AB double-downed and committed financial suicide.

[gibsonguy]

A lot need let go at AB “

They won’t do that for the same reason they refused to issue a real apology. It would be caving to the narrow minded Neanderthals who were offended by the creep on the can.

[the_Watchman]

Stepping down?! He should have been booted out!

[1Old Pro]

Some fans also criticized the company's response to the controversy, where it was seen by some as over-compensating with overtly patriotic advertising to try and right the ship.

The response should have been a heartfelt apology within days, a public firing of both the marketing person accountable and Dylan. It would have all been over in 48 hours.

[CatOwner]

13.5% drop from the previous quarter or from the same quarter last year? If the latter, that means they’ve recovered some. If the former, ouch!

[clearcarbon]

"Anheuser-Busch's chief US marketing officer steps down as sales continue to plunge in the wake of Dylan Mulvaney and Bud Light fiasco: World's biggest brewer reports 13.5% slump in revenue in the third quarter"

Another wokey shock-and-disgust marketing gimmick bites the dust.

[hecticskeptic]

In August, just months after the Mulvaney advertising ran in April, it was reported that Anheuser-Busch InBev had suffered a staggering $390 million drop in US sales.
~~~~~~~~~~~~~~~~~~~
Stunning that their share prices went from $52 at the end of October to $61 as of today.... I sure don’t get it.

[Gene Eric]

>> InBev had suffered a staggering $390 million drop in US sales.

lol... staggering...

That’s an ironic piss in a bucket for a company that large.

[suasponte137]

How is this possible?

I saw Bud running a bunch of adds waving the American flag. Then I saw them partner with Harley Davidson and the MMA....

Sales still falling?

Its almost like their “fratty” non woke customer base didn’t fall for the aforementioned gimmicks to win them back.

[yldstrk]

But the dippy chick that called the customer base “fratty” still works there?

[oil_dude]

a lot of democrat careers in the trash heap over this...NICE!

[Luke21]

Whatever happened to the chick that started all this?

[Clutch Martin]

Dud AB fire that woke Havard grad yet?

[Macoozie]

. . .but Bud Lite tastes like shiiite.

Why does ANYBODY even drink it?

[butlerweave]

All they had to do was sell beer and STAY out of politics ,LOL

[cgbg]

“embark on a new chapter in his career”

Hopefully they still have openings in Russian nuclear power plants....

;-)

[navymom1]

That woman in marketing took down a giant. And she wasn’t even trying.

[Zathras]

This should have been done on Day One.
It won’t save AB

[newfreep]

[linMcHlp]

Similar problems with "too late":

TOO LATE: US Army Removes COVID Vaccine Requirement for Recruits Following Historic Low in Recruitment Since 1973

The US Army discovers woke doesn’t win wars — but is it too late?