Coaches are caring more about money than the game or the team. Too Much Money.
Take it as given that anyone who has managed to land a D-I head coach position has worked his ass off to get there - from high school. to lowly assistant positions, to a coordinator, then head coach at a minor FBS school or even D-III. And it has to be win, win, win through all that. Then finally hopefully you get the big job and the big bucks. Bruce Arians (okay NFL but still...) started as a high school assistant coach.