[stars & stripes forever]

In 1974 a cheeseburger value meal was $2.

[Dilbert San Diego]

Cursory review online, shows that $2 in 1974 is equivalent to $12.49 today.

[whitney69]

“In 1974 a cheeseburger value meal was $2.”

Must have been a franchise thing. The first value meals nationally by McDonalds were called Happy Meals and were brought out in 1979. Their traditional value meal didn’t come out until 2002, 12 years after Taco Bell and 13 years after Wendy’s coined the phrase “Dollar Value Menu” in 1989. A lot of franchises were trying to corner the market so it just shows how cheap the meals were when they could afford to dip prices at high volume.

wy69