The brand is irretrievably tarnished. He cannot save it by buying it. He can replace it, perhaps, with another bad beer that doesn’t strive to limit itself to the perverted population.
Thank you too. :)
I think a proper marketing campaign could save the brand. Get the horses and the intellectual property, maybe one brewery. Slap American owned/American Made/For Americans on all the advertising. Wave the flag. Denounce Miller and Coors as well as the other AB brands as foreign. Maybe eventually tie up with Pabst.