If it’s only ~25% year-over-year, I want to know who the heck are the 75% who are still buying it. Do that many Americans actually approve of A-B using that freak for advertising? Or are they just brain-dead?
Haw much is from bars and stores which have long term contracts? I heard AB would buy back their vendors’ expired beer. Is that counted in this number or do they count returns separately?
I would say the 75% have more important things to worry about than boycotting a beer that they like. Most people just don’t care about this foolishness.