Seriously?
Me thinks you are making a mistake.
Quite seriously. Try installing one of these small apps (exe files) yourself. Then go find it on your (probably) C: drive and try to add it to the “All Programs” list in “Start” in Win 10 Pro...
As I said, there are way too many exe files (perhaps tens of thousands) to list in “All Programs” on a PC with lots of goodies on it. But, it seems weird there doesn’t appear to be a way to specifically plunk a few there, when they CAN be added as a Start Menu tile or “shortcut to” on the desktop.
I’d rather not have all these I use placed as tiles or Desktop shortcuts - they are easier and more compactly organized in “All Programs”. IMO. ;-)
Although not many people still write their own batch files, I suspect the same problem exists with them, too.