It is. Went there with my family last year. We liked it so much we are going back this year.
Branson, overall, is a great vacation. Very family friendly, lots to see and do. We packed in a week of museums, sites, and amusement parks during the day and dinner shows or shows every evening with 2 hotel rooms (one for my husband and I, one for our sons) and the entire trip cost less than $4K. A steal.
My family loves exploring caves. The best, by far, is Carlsbad. Cumberland Caverns in Tennessee is pretty memorable. Natural Bridge Cavern in San Antonio and Hidden Lake Cavern in Kentucky are also worth checking out.
Thank you for all the info! Have fun on your return trip this year!