In other words expand the market for jalapeno peppers to those who don’t like jalapeno peppers by making them not jalapeno peppers. Have we looked overseas for potential markets for shit food like this - Britain perhaps.
When young I loved the hot Jalapenos. As an old man they give me grief. I thus do eat the mild Jalapenos. If I need a little extra heat some finely diced serranos do the trick or even Tabasco.