Here are all of the sponsors: https://flagstaffpride.org/sponsors/
Not excusing any of this, but Fagsta...I mean Flagstaff is a city of 77K and many of these are clearly local businesses. The Bud Light logo isn’t the same color as the corporate version, makes you wonder if this is a local distributor rather than AB corporate sponsorship.
I believe Cindy McCain’s beer company controls all of the Arizona market