They have priced it such that it’s the sum of all other Apple devices you were going to potentially own and then some.
“ They have priced it such that it’s the sum of all other Apple devices you were going to potentially own and then some.”.
The history of technology is first generation products are extremely expensive. Over time features and capabilities increase dramatically as competition emerges and prices fall. Consider the cost and features of of the first flat panel televisions compared to televisions today. The same for personal computers. Or cell phones. We are seeing the same trend in home security cameras.
Apple is not obsoleting its existing business today. It is introducing new technology which will evolve as early adopters explore its potential and develop new uses for it. Over time the product will die from lack of adoption (remember Apple’s Newton) or it will evolve in ways we cannot imagine today and drop in price. If it evolves, ten years from now the just introduced headset will probably look like the “brick” bag carphones of the 1980’s compared to today’s latest iPhone. In ten years the large goggles may be gone and the product look like a pair of eyeglasses. Fifty years from today the technology may be driven by a chip implanted in ones head and wired directly into the brain. Would it then enable the blind to see and the deaf to hear?
I won’t be an early adopter. However in ten years if the product has evolved into AR super eyeglasses for $1000 I might be a customer. Meanwhile I will continue using my MacBook, iPhone, and Apple watch.