As this is become a profit making enterprise, the players should get paid.
That is a sticky wicket.
Pls, define profit and the associated expenses. Lifetime medical care for sports injuries? Including inflation?
Do Colleges Make Money From Athletics? Although college sports play a big role in bringing in money for universities, they rarely generate a positive net revenue — especially in light of COVID-19.
... On average, a university will realize more revenue from football than it will from the next 35 sports combined. At the University of Texas — routinely ranked No. 1 on the earnings list — 70% of its athletics revenue is derived from football.
https://www.bestcolleges.com/news/analysis/2020/11/20/do-college-sports-make-money/