There are many videos on Utube that address the seemingly poor quality of Ford’s products in the last few years. Some also address the astronomical sticker prices many Ford products carry.
The general takeaway is that a combination of Ford’s decision to eliminate most of their passenger car lineup and their commitment to EVs has overall sales hurting. So being unable to make money on volume they are raising prices overall. The proof is found on the sticker of a basic F-150 pickup. An entry level truck has a sticker price of about $60,000. The fancy trucks approach $100,000. Compare that to my 2021 Chevy Colorado which had a sticker of $28,955.
Your Chevy Colorado was subsidized by fedgov - remember Ford did not take fedgov money. the other two of the big three, GM and Chrysler, did.
Still, Ford’s vehicle prices have gotten way out of hand.