Michelob Ultra is from the same company. People are just switching from Bud Light to other Transheiser Busch products. Modelo is seeing increased sales. Maybe some people are switching to Coors (which is only slightly less gay than AB) and Yuengling (independent and easily the conservative choice for beer). AB is going to end up “suffering” about like the NFL has. The masses will come back. That’s what makes them the masses.
I wouldn’t be surprised if the whole Bud Light brand is phased out.