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Reading that article, it is apparent that Anheiser-Busch still sees this as a transitory event. And in the article, I thought this stuck out:

"...Beer Business Daily editor Harry Schuhmacher told Fox News Digital that the 'whole industry is in shock'. He claimed the newfound demand for lagers not owned by Anheuser-Bush could result in a trickle-down effect on the industry. He said: 'Even Bud's competitors aren't really dancing on the grave because they know it could have happened to them. You can't just flip a switch and make beer. You know, beer is brewed. It takes, you know, at least a couple of weeks to make'..."

Really. "It could have happened to them" as if they just happened to be based in California on the San Andreas Fault, and an earthquake registering 8.0 on the Richter Scale hit.

Like some kind of random effect unrelated to them.

Someone should probably clue in those "competitors" who are "in shock" that if they do this, unless they have beer specifically targeted at homosexuals and transgenders, it will happen to them to.

And it SHOULD happen to them.

Most of us don't "hate" homosexuals or transsexuals, and believe they should be able to get help for their delusion.

Especially transsexuals who have the delusion they can somehow BE the opposite sex of what they were born as, if only the right surgery, drugs, makeup, or clothing can be brought into play.

Most of us would just ignore them if they kept their delusion to themselves. But what we see, this execrable force-feeding of their delusion to normal people, trying to force us to be part of their delusion, is maddening.

Maddening to the point of $19 Billion Dollars worth of maddening.

My hope is that two things will happen: First, that this nonsense will stop. (I doubt it will, but I can hope)

Second, that we will hear about this for years to come, that documentaries will be made, and Anheiser-Busch will be taught in busisness courses as an object example of how to completely demolish a business in the shortest available time, if that is the goal. (This should happen, but given the living lie that the DIE intiatives are, and how deeply they have become embedded in business practices now, this may be held up as a path to follow, further destroying Capitalism and limiting our choices.)