They voluntarily rebranded themselves as the beer of a confused twitchy man, dancing around giggling and pretending that he's a little girl.
The rebrand is complete. They're not coming back. Nobody wants to be affiliated with their new giggly weirdo child stalker image.
Exactly. “It’s Dead Jim.”
Worse, is that this appears fully intentional. They think people will forget.
But it is crappy, watery beer. I usually drink Yuengling, but I would occasionally drink Bud or Bud Light if I were at a party or sporting event, simply because it is more like drinking water, and lets me have something in my hand, the way some people smoke cigarettes or pipes to have something to do with their hands.
Most guys won’t go back to it, especially when there are choices.
I used to enjoy some of their commercials in the past, but they have totally obliterated even that concept. I expect when the Super Bowl rolls around next year, people won’t be talking about the Bud Light commercials.
Yup. "Tranny Fluid" is just too damned easy to remember.